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中文 Spielwarenmesse 2027
02 – 06 February 2027
Nuremberg, Germany
Date: 02–06 February 2027
Venue: Messezentrum Nürnberg (Nuremberg Exhibition Center), Messezentrum 1, 90471 Nuremberg, Germany
Opening Hours: Tuesday to Friday, 9:00 AM – 6:00 PM | Saturday, 9:00 AM – 5:00 PM
Spielwarenmesse is the world's largest trade fair for toys and is the main annual gathering for the global toys and games industry. It takes place at Messezentrum Nürnberg in Germany. In 2026, the event hosted 2,313 exhibitors from 68 countries across 175,000 square meters, and 58,941 visitors from 123 countries attended.
The event offers much more than just product displays. It features:
Toy Business Forum: The industry's top conference for knowledge and strategy.
RedNight: The industry's main networking evening event.
International Game Inventors Convention: Connects game creators with publishers.
Model Car Hall of Fame Awards: Honors excellence in model and collectible design.
Toy Community Meetup: Fosters connections across the global toy community.
The event's main focus areas highlight the industry's most important commercial trends:
ToyTrends: Highlights trends shaping the next generation of products.
Toys for Kidults: Segment for adult collectors and nostalgic play.
New Product Gallery: Feature area for launches and responsibly sourced toys.
ToyAward: The industry's most prestigious recognition for product innovation.
StartupArea: A special platform for new brands entering the global toy market.
The event includes every major category in the global toys and games sector, such as Lifestyle Products, Dolls and Soft Toys, Baby and Infant Articles, Wooden Toys and Sustainable Material products, School Articles and Stationery, Technical and Educational Toys, Electronic Toys, Model Construction and Railways, Sports and Outdoor, Games, Books and Learning products, and Manufacturing Services. This makes it the most comprehensive single-venue showcase for the entire industry value chain.
Trend & Innovation Leadership: ToyTrends and ToyAward keep your brand at the forefront of industry innovation.
Direct Retail Buyer Engagement: Engage face-to-face with key buyers from global retail, e-commerce, and specialist markets to maximize sales opportunities.
StartupArea Entry Point: StartupArea lets new brands showcase ideas to industry leaders, benefitting both newcomers and established players.
Global Buyer Access: We connect brands to top buyers, including major retailers, distributors, and licensing executives, helping you showcase products and secure orders efficiently.
Product Launch Platform: The New Product Gallery provides a dedicated area at Spielwarenmesse for brands to showcase their newest products. This curated gallery ensures that product launches receive targeted attention from global buyers and media.
Spielwarenmesse is a specialized trade fair. Only trade professionals can purchase admission tickets; people under 16 are not allowed. This exclusivity is the show's biggest commercial advantage because every visitor has a professional role and a business purpose.
Retail buyers and procurement directors from global toy chains, department stores, independent toy specialists, and e-commerce platforms attend with clear buying plans, budgets, and product-range development goals.
International Distributors & Wholesale Partners attend to evaluate new brand relationships and product lines for regional market development. In 2026, visitors came from 123 countries.
Licensing & Brand Executives come to explore character and IP extensions, co-branding opportunities, and partnerships for expanding into new categories in the toy and entertainment space.
Media, Press & Content Creators cover product launches and industry trends for trade publications, consumer media, and digital platforms. Spielwarenmesse is important for both brand communications and commercial sales.
Investors & Strategic Partners attend to evaluate the toy and games market for investment, acquisition, and new-category opportunities across established and emerging segments.
For exhibitors, this diversity means that one well-designed stand can serve a global retail buyer placing an order, an international distributor seeking partnerships, a licensing executive seeking IP collaboration, and a trade journalist covering the year's top product launches, all at the same time.
Excellent Flooring Systems
We use raised modular platform flooring with integrated cable management, keeping AV power and data infrastructure out of sight. High-gloss laminates, timber-effect surfaces, and colored carpeted sections contribute to a refined appearance, guide visitor flow, and reinforce stand quality throughout the hall.
Architectural Lighting Design
Our lighting solutions for Spielwarenmesse employ high-CRI LED track lighting for accurate color rendering, warm ambient LED strip lighting to establish a welcoming atmosphere, and focused accent spotlights for key products and award-winning items. In the bright halls of Messezentrum Nürnberg, a well-designed lighting scheme ensures your stand is prominently visible.
Large-Format Graphic Systems
Tensioned fabric graphic panels are the primary medium for brand communication. These visuals are printed at high resolution for maximum visual impact, are glare-resistant, and allow for easy reconfiguration at future events. Structural fascia elements employ precisely formed aluminum letters with LED backlighting so your brand stands out across the exhibition hall.
Premium Build Materials
Stand structures are built with powder-coated aluminum frames, high-pressure laminate surfaces, tempered glass display panels, and textile graphic systems. These materials are chosen for their visual quality, strength, and ability to keep a premium look throughout Spielwarenmesse's five days.
Product Display & Interactive Infrastructure
We design and install tailored product display systems, such as shelving units, podium displays, interactive tables, and sample access zones. These systems are intended to present toy and game products effectively and withstand high visitor traffic throughout the event.
End-to-End Project Delivery
Triumfo International GmbH oversees every stage of the project lifecycle, including creative concept development, 3D visualization, fabrication, international shipping to Messezentrum Nürnberg, compliance with venue requirements, on-site installation, technical support for all five event days, and complete post-show dismantling.
Lead with Play: Visitors at Spielwarenmesse enjoy interactive experiences. If possible, design your stand so buyers can pick up, try, and engage directly with your products, rather than just looking at them behind barriers. After five days, the brands people remember are the ones whose products they could touch.
Enter the ToyAward: The ToyAward is the industry's most recognized prize for product innovation. Entering puts your most important new product launch in the spotlight of Spielwarenmesse's media coverage. It provides brand visibility far beyond your stand to the entire audience and press.
Leverage the New Product Gallery: It gives new products special, curated visibility at the show. By timing your stand's product launches with your New Product Gallery placement, you can boost your marketing impact by leveraging the gallery's credibility and driving sales on the show floor.
Invest in a Private Buyer Meeting Environment: The most important business conversations at Spielwarenmesse, such as opening order discussions, distribution deals, and licensing agreements, need a private, professional setting away from the busy show floor. Having a dedicated meeting space in your stand helps create the right environment for these high-value discussions.
Triumfo International GmbH is your trusted exhibition stand builder in Nuremberg for Spielwarenmesse and other top toy and games industry events. We help turn your brand's creative ideas into a real presence that attracts the industry's most important buyers, distributors, and decision-makers.
